Advertising & Graphic Design | Diploma (Honours) | Humber College | Online Asynchronous | 2026
Advertising & Graphic Design | Diploma (Honours) | Humber College | Online Asynchronous | 2026
The final logo started on paper as a general sketch before I traced it on Procreate to give the client a better Idea of the end result. I then vectorized the logo, finalizing the design and testing out electric colour schemes.
Advertising & Graphic Design | Diploma (Honours) | Humber College | Online Asynchronous | 2026
AC Blades is an small business owned by Austin Collins, a bladesmith in Canada.
The rebrand for this to goal was to create something vibrant and scalable, that could be used as a maker-mark on the custom knives. It was also important to the client that red and orange be the leading colours - reminiscent of old cars with bright gradient paint jobs. As well, the logo and branding was to be inspired by the energetic nature of famous logos like Metallica and ACDC - which is where the lightning comes from.
