Dominican Republic, Discover Radiance
Print Design | Digital Design | Campaign Advertising

Advertising & Graphic Design | Diploma (Honours) | Humber College | Online Asynchronous | 2026

Advertising & Graphic Design | Diploma (Honours) | Humber College | Online Asynchronous | 2026

The Strategy

When Canadian families visit the Dominican Republic instead of Mexico, all members of the family will experience pure relaxation and fun thanks to the beautiful beaches and lush environment. Experience it all without the worry of excessive cost, because flights and packages to the DR are affordable and easy for families of all shapes and sizes.

Advertising & Graphic Design | Diploma (Honours) | Humber College | Online Asynchronous | 2026

The Campaign

This campaign aims to show Canadians a sneak peak of the vivid coastal colours found in the Dominican Republic. It invites Canadians to visit the DR to see colours so vivid it’s as if for the first time.

The digital executions rely on the chromatic adaptation illusion to show a glimpse of colours on an image of the Dominican Republic. This illusion relies on the quick replacement of a black and white image, facilitated by a movement, so it is best suited to digital deliverables.

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